J.Jill Organic Social

As the lead Graphic Designer for J.Jill’s organic social channels, I played a large role in shaping and evolving the brand’s visual presence across digital platforms. I curated assets, defined the social aesthetic, and developed innovative, social-first content that aligned with seasonal storytelling and larger brand campaigns.

From concept through execution, I focused on crafting dynamic, high-engagement content that strengthened brand relevance and supported customer acquisition. In addition, I also art directed social flat-lay photoshoots, collaborating closely with stylists and photographers to introduce new visual styles while maintaining a cohesive, elevated brand identity.