Collection Launch
Designed to introduce new collections with clarity, energy, and a strong visual point of view, these stories spotlight key pieces, color palettes, and trend moments to create excitement around new product launches. Contributions: story concept, image selection & layout design.
Color Stories
Curated narratives centered around seasonal color palettes, these stories are a consistently high-engagement series for J.Jill customers. Contributions: story concept, image selection, layout design and animation.
Denim
Focused stories highlighting fit, versatility, and styling that bring everyday denim into a polished, modern social format. Contributions: story concept, image selection, layout design and animation.
Fabrics
From luxe holiday velvet to breezy summer linen and cotton gauze, these stories spotlight key fabrics, bringing texture and versatility to life. Contributions: story concept, image selection and layout design.
Workwear
Showcasing functional yet elevated styles designed for ease, confidence, and for wherever the work week might take you. Contributions: story concept, image selection and layout design.
Timely stories crafted to align with seasonal moments while reinforcing brand consistency. Contributions: story concept, image selection, layout design and animation.
Seasonal Stories
